The Promise is a Value Provider

We believe in the power of art. It sustains quality living.

OLD TO NEW

旧到新

Give life to cultural heritage, create for contemporary living

INSPIRATION TO
CREATION

灵感到创意

Design with inspirations from ancient and modern art

CULTURE TO MARKET

文化到商业

Art IP licensing is the bridge from art to business, providing values for the IP owners, the brands and consumers.

Our Services

Combining Culture Communication and Brand Value

Strategy & licensing

Activate heritage to create values for museums and brands. IP resource match-making, licensing and development management.

Branding & design

Art derivative development and sales with IP license, for the cultural brand of The Promise.

Exhibition & exchange

Curation and cultural exchange.

Our IP Resources

For more IP details

Culture is the core competencies in the future world. The rich cultural and artistic heritage of mankind nurtures productivity and makes powerful impact for our society. We can only bring out its true value by protection and respect, creativity and practice combined.

Founder

Highlight Licensing Projects

Mi MIX 2S Mobile Phone Dunhuang Art Edition

An IP licensing work that fully integrates art and technology. Heritage is transformed to unique brand aesthetics.

Mi MIX 3 Mobile Phone Special Edition for The Palace Museum

The beauty of Chinese art inherited by science and technology. Vitalized traditions, raised brand value.

Kindle Special Edition Reading Dunhuang

The second series focuses on Tang Dynasty, expressing the true beauty of Dunhuang.

For more project details

The Promise Branded Products

Yoga Mats, Dunhuang Mural Painting Series

Unparalleled innocence and vitality of Dunhuang brought into daily yoga practice.

Phone Cases, Dunhuang Mural Painting Series

The beauty of Dunhuang mural paintings at fingertips.

The British Library Charles Robinson Black Cat Phone Cases

Advocate the philosophy of 'live like a cat'.

Decorative Art Prints of The British Library

A classic rework of important collections, bringing refined fashion & style to daily life.

Our Clients