The Enjoyment of Reading
Dunhuang Art

From the first to the second series of Amazon Kindle and the Dunhuang Academy licensing development, it takes only half a year. The design element spans from the Dunhuang classic elements widely known to a deeper level of comprehension, with a focus on the Tang Dynasty. The combination of art and reading in licensing extends the charm and audiences for both parties, and provides high-quality new content for consumers.

The Promise serves as the overall leader and project manager for the licensing of the two series, and develops a rather mature licensing procedure with a cooperative rapport. The service runs through the entire process of authorization, from positioning, subject selection, element refinement, design and production to market release.