At the end of 2017, The Promise jointly signed on IP licensing cooperation with Amazon Kindle and Dunhuang Academy. As the leading planner and designer, The Promise developed the first product series Dance with Dunhuang with the Amazon Kindle team, the project positions on Inherit the Beauty of Dunhuang Art by Reading. The beauty of Dunhuang and electronic reading device were perfectly combined for the first time by the product, which received many positive responses for its artistic and market values.

Meanwhile, Amazon launches Dunhuang book series to provide consumers with featured content, a true leap to licensing digital content, compared to only visual IP images.